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Six years in fashion, retail and ecommerce. Turn data into creative actions.
Selected Cases ★
My proudest moments.
Copywriting × eCommerce × Localization
Launching 10k units of an SKU dedicated to Napoli with eCom being the only nation-wide sale channel in Italy.
Problem Solving × Retention × Customer Journey
Thousands of orders were cancelled due to warehouse malfunction — resulting in lost money and angry customers.
Data Analysis × P&L Management × Operations
Customers behaviour around free shipping highlighted a missed opportunity for the business.
Tools × Project Management × Automation
The marketing roadmap lived entirely in Excel — updates had to be inserted manually and stakeholders notified one by one.